Can Mercedes learn to control its costs?(Daimler-Benz AG plans to develop A- and B-class models)

Automotive News Europe,  October, 2006  by Feast, Richard

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Byline: Richard Feast

News that Mercedes-Benz wants a joint-venture partner to share the development costs of its next generation A- and B-class models (Automotive News Europe, October 16) suggests a refreshing new business reality at DaimlerChrysler headquarters in Stuttgart.

Like D/C's Smart and Maybach products, the current A class and its predecessor were products of a more elitist era. Technically clever, they were conceived as much to demonstrate the superiority of Mercedes engineering as to answer customer needs.

This is what happens when financial executives fail to ...

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