Audi, university study consumer buying habits; Researchers will look at design, pricing and driving pleasure.(Audi AG, University of St. Gallen )(Brief article)

Automotive News Europe,  October, 2006  

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Byline: Pia Krix Automobilwoche

Audi has teamed with the University of St. Gallen in Switzerland to research how consumers decide which car to buy.

Audi hopes the research will help the company better understand consumer needs and provide the public with the cars they want and need.

The research team is headed by marketing expert Andreas Herr-mann, a professor at St. Gallen. He says some of the key issues the team will look at are: design, driving pleasure and pricing.

"We are interested in the question of how people think about and decide on the purchase of a ...

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