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Automotive Industry
Industry: Email Alert RSS FeedAuris is key to Toyota's sales growth.(Toyota Motor Corp.)(Brief article)
Automotive News Europe, October, 2006 by Ciferri, Luca
Byline: Luca Ciferri
The success of the Auris will be key to whether Toyota reaches its goal of selling 1.2 million cars in Europe in 2008.
Toyota showed a near-production prototype for the new car in Paris and called it the Auris Space Concept to emphasize its roominess.
"With the concept our designers have taken an intense inside-out approach creating a spectacularly roomy and spacious interior," said Thierry Dombreval, Toyota Europe's executive vice president of marketing.
The Auris goes on sale starting in the spring as a three- and five-door hatchback. It ...
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