Fiat's 10-point plan for higher profit; Analysts call it complex, but admit CEO Marchionne has earned credibility.(News)(Sergio Marchionne )

Byline: Luca Ciferri

When Sergio Marchionne took over Fiat group in June 2004, the Italian industrial conglomerate was losing [euro]2 million a day, weekends included.

In the first nine months of 2006, the group earned [euro]5 million a day.

And if Marchionne meets his targets, the company will be making [euro]13 million a day by 2010.

Marchionne has won the respect of critics by setting and then reaching specific financial targets and by openly speaking about what must be fixed.

But this month when he unveiled a very ambitious growth plan, financial analysts got ...