Bohr: Customers need to be sold on technology.(Interview)

Byline: Jurgen Pander Automobilwoche

Emissions reduction, fuel-economy improvement, safety and driver assistance will be major growth areas in the future, says Bernd Bohr, chairman of Robert Bosch's automotive division since 2003. But car buyers need to understand the benefits of technology, says Bohr.

Bosch has become the world's biggest auto-parts supplier in terms of revenue by focusing on high value-added systems such as antilock brakes, adaptive cruise control, electronic stability control and electronic fuel controls.

Bohr was interviewed by Jurgen Pander of ...