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Industry: Email Alert RSS FeedMercedes aims to triple dealer profits; Best dealers will earn more under new program.(Daimler-Benz AG)(Brief article)
Automotive News Europe, November, 2006 by Stein, Jason
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Byline: Jason Stein
Like many other carmakers, Mercedes-Benz has realized that happy and profitable dealers are essential to a successful business. That's why it aims to triple its European dealers' profitability.
Starting January 1, the German carmaker will launch a new system to unify dealer margins in its European network of directly owned and franchised dealers.
As a result, net dealer profitability for Mercedes's largest retail outlets should increase to 3 percent. Dealerships in some markets now have a negative margin of 1 percent.
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Mercedes will offer higher ...
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