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Marchionne: Fiat will push its rivals; CEO says his successor as boss of automaking division must be fearless.(Talk From The Top)(dialogue with Sergio Marchionne )(chief executive officer)(Interview)

Automotive News Europe,  December, 2006  by Ciferri, Luca

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Byline: Luca Ciferri

Sergio Marchionne expects Fiat Auto to win more than 570,000 sales from its European competitors between now and 2010.

In the past, a bold statement like that from a Fiat Auto CEO would have caused the industry to collectively roll its eyes.

Not anymore.

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The automaker has been on a roll since February 2005, which is when Marchionne added responsibility for Fiat Auto to his job as Fiat group CEO. The 54-year-old chief executive told Automotive News Europe Chief Correspondent Luca Ciferri that Fiat Auto wants to be chased by its competitors rather ...

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