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Industry: Email Alert RSS FeedKroymans drops plans for big Hummer sales centers.(Brief article)
Automotive News Europe, January, 2007 by Hamprecht, Harald; Stein, Jason
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Byline: Harald Hamprecht, Jason Stein
Kroymans has dropped plans to open exclusive dealerships in Europe for General Motors' Hummer brand.
At an estimated [euro]5 million per store, the investment to create 15 Hummer centers proved to be too expensive, said a source who requested anonymity.
Instead, Kroymans only will focus on getting Hummer exclusive showroom space inside GM and non-GM dealers.
Kroymans said the decision is a change in strategy for the Dutch-based distributor.
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