Dealer locations must be right, says Toyota France boss.(dialogue with Michel Gardel)(Interview)

Automotive News Europe,  January, 2007  by Saint-Seine, Sylviane de

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Byline: Sylviane de Saint-Seine

When it comes to selling cars, location is key, says Michel Gardel, Toyota France's managing director. Gardel, 53, talked with Automotive News Europe Staff Reporter Sylviane de Saint-Seine about Toyota's reorganization of its French dealer network.

How did you reorganize the French network?

We replaced 40 percent of our dealers between 2001 and 2005. We encouraged small dealers to sell their business to people with larger financial means. Today, we have 113 dealers and 245 sales outlets. Total investment by the distribution network reached ...

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