Automotive Industry

The man who shaped the quintessential car company.(Bruno Sacco of Daimler-Benz AG)

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Byline: Jens Meiners

Bruno Sacco is the man who created the classic Mercedes-Benz look and silhouette.

After short stints for design houses Ghia and Pininfarina, the Italian joined Mercedes in 1958. He was 24 years old.

Following his arrival, he worked on classics such as the large 600 sedan, some regard as the predecessor of today's Maybach ultraluxury car.

After Sacco took charge of Mercedes' styling department in 1975 he introduced a coherent design philosophy based on two principles:

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1. Vertical affinity, which required that successor models should not make ...