Automotive Industry
Industry: Email Alert RSS FeedConfidential.(Audi AG signed up Lang Lang)(Ford Motor Co.'s 2008 Escape Hybrid vehicle)(Hyundai Corp.)
Automotive News Europe, January, 2007
 | Content provided in partnership with |  |
Hitting the right note
How far can Audi stretch its brand values?
Marketing and sales board member Ralph Weyler last month described Chinese concert pianist Lang Lang as "having the same virtues as Audi."
Lang Lang is under contract to arrive at all his worldwide concerts in an Audi. But the automaker may have a hard time getting classical music fans to see the parallels between its cars and Lang Lang's smooth performances.
- Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »
In Audi's words, both are "competing in the international premium class, inspiring the world with their dynamism, polished execution ...
Read the rest of this article with a Free Trial at HighBeam Research.Find Research Guides for:
Find Featured Titles for: Business
- Academy of Marketing Science Review
- Accounting Historians Journal, The
- Accounting History
- AgExporter
- Agricultural Research
- Agricultural and Resource Economics Review
- Air Force Comptroller
- Air Safety Week
- Airline Industry Information
- American Demographics
- American Journal of Potato Research
- Architectural Review, The
- Asian Economic News
- Entrepreneur
Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »