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Industry: Email Alert RSS FeedThe French challenge; PSA and Renault need to build and sell more attractive cars.(Peugeot S.A, Regie Nationale des Usines Renault)
Automotive News Europe, February, 2007 by Saint-Seine, Sylviane de
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Byline: Sylviane de Saint-Seine
For France's carmakers, it's time to go back to basics. They need to improve their products to regain their traditionally strong position in Europe's volume car market.
Both PSA/Peugeot-Citroen, Europe's second-largest car group by unit sales after Volkswagen group, and Renault, Europe's No. 5 automaker, have embarked on campaigns to build better, more attractive cars. If their strategies succeed, that should help stem a recent decline in sales and profitability.
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With a new CEO, Christian Streiff, at PSA and a relatively new chief, Carlos ...
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