Acceptance of diesels is part of Bosch's plan.(Suppliers)

Byline: James B. Treece

Bosch Corp. has been active in the drive to make diesel engines acceptable to Japanese buyers.

"We've done some [diesel engine] promotions on our own since 2002," says Bosch Corp. President Stefan Stocker. The company also has been lobbying carmakers, government authorities, the media and customers.

Bosch would certainly benefit from resurgence in diesel engine use in Japan. Worldwide, Bosch is the leading supplier of common-rail diesel fuel-injection systems, which are critical to modern, clean diesels. Bosch Corp. is the Japan arm of ...