Audi takes aim at booming niche; R8 challenges Porsche 911, BMW, Lexus will join supercar segment next.(News)(Brief article)

Automotive News Europe,  February, 2007  by Stein, Jason

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Byline: Jason Stein

Audi aims to capture a share of the booming supercar segment with its new R8.

The market for supercars is the fastest-growing segment in the auto industry, according to a study by the Institute for the Automotive Business, an automotive retail study group in Geislingen, Germany.

The Institute says supercar sales will grow to 248,000 units by 2015 from 123,600 units this year.

Jens Meier, Audi's head of product marketing, says Audi wants to benefit from the boom.

"We see the market growing and, of course, our goal is to get some volume from ...

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