Carmakers focus on product.(News)

Automotive News Europe,  March, 2007  

• E-mail
• Print
• Link

The Geneva auto show normally is an exhibition for spectacular concepts.

But this year automakers are putting the spotlight on new production cars.

Key launches include Ford's new Mondeo and a concept for Opel/Vauxhall's Vectra successor. Both cars need to be good to stop more customers in the shrinking upper-medium segment from choosing premium rivals or SUV/minivan crossovers.

Renault CEO Carlos Ghosn and new PSA/Peugeot-Citroen chief Christian Streiff both know their brands need new product to halt a decline in European sales. Ghosn launches Renault's latest product ...

Read the rest of this article with a Free Trial at HighBeam Research.