Rolls: Adding small car will double output.(News)

Automotive News Europe,  March, 2007  

• E-mail
• Print
• Link

Byline: Diana T. Kurylko

Rolls-Royce expects to double annual production to 1,600 cars after adding a smaller car to its lineup in 2010.

The car's design was approved last month, said Rolls-Royce CEO Ian Robertson.

The car will be slotted under the Phantom sedan and priced between ?200,000 and ?300,000. The Phantom costs ?328,000.

"We can broaden our footprint, but not too far," Robertson said at the Geneva show. "We can ensure our vehicle brand status and not compete with the volume brands."

Robertson would not give details about the design but ...

Read the rest of this article with a Free Trial at HighBeam Research.