Marchionne has Massif plans for Fiat.

Automotive News Europe,  April, 2007  

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Byline: Luca Ciferri

Next year, the Fiat brand may have its own version of the Iveco Massif large SUV (left).

"I asked Fiat Automobiles CEO Luca De Meo to consider modifying the Massif's exterior and interior styling to create a successor to the [Fiat] Campagnola," Fiat group CEO Sergio Marchionne told Automotive News Europe.

Fiat built two generations of the Campagnola - its only true offroader. The first was made from 1955 to 1968. The next generation ran from 1974 to 1979. Adding a Fiat-badged Massif would allow the brand to broaden its lineup without costly ...

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