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Industry: Email Alert RSS FeedSsangYong helps SAIC into EU; China's biggest carmaker will start European sales of its Roewe brand in 2008.
Automotive News Europe, April, 2007
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Byline: Wim Oude Weernink, Luca Ciferri
Shanghai Automotive Industry Corp. (SAIC) will start sales of its cars in Europe as early as next year - two years sooner than many industry observers expected.
China's biggest carmaker will distribute Roewe cars through the dealer network of its Korean subsidiary SsangYong. The China-built cars will be sold under the SsangYong badge.
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SAIC has a two-step strategy to enter the European market. Selling cars through SsangYong dealers is the first step. The second step starts in 2010, when SAIC launches Roewe cars in Europe through a new ...
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