Automotive Industry
Industry: Email Alert RSS FeedMultibranding is on the rise.(News)
Automotive News Europe, April, 2007
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Byline: Sylviane de Saint-Seine
Multibrand dealerships are on the rise. One reason is the new retailing rules in Europe.
"Multibranding has increased with block-exemption rules," said Jacques Lesieur, a Paris-based partner at consultants PricewaterhouseCoopers
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Currently, single-brand dealerships still dominate the European car-retailing landscape. According to consultants McKinsey & Co., between 80 percent and 95 percent of dealer networks in France, Germany, Italy and the UK consist of single-brand dealers. More than 70 percent of customers buy cars at ...
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