Volvo designers: A little more emotion, please.(News)

Automotive News Europe,  April, 2007  

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Byline: Rick Kranz

Volvo, moving further away from its boxy past, is seeking more expressive design.

Look for softer lines, distinctive lights and more emphasis on broad shoulders, especially at the rear. Also, the Volvo name will play a larger role in styling.

"We are not throwing everything away," said Steve Mattin, Volvo Car's design director, at the auto show here last month. "We're keeping a certain brand identity and heritage," he said, but "we're taking some of it, developing it, and adding an emotional content."

The new design ...

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