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Industry: Email Alert RSS FeedDe' Silva promises new look for VW; 'Originality' will be the centerpiece for the brand's future designs.(News)
Automotive News Europe, April, 2007
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Byline: Jason Stein
Volkswagen group's new design boss is not happy with the way current VW brand models look.
"VW needs to come back to originality. We lost our way a little bit," Walter de' Silva told Automotive News Europe. "If we do this, I feel that immediately we will have the right feedback from the customer."
De' Silva, who arrived from sister brand Audi on February 1, promises that there will be noticeable changes when the next generation of VW brand products starts to arrive in the next 18 months.
What Walter wants
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De' Silva - in one of ...
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »