Designers need time to develop; same for brands.(Opinion)

Automotive News Europe,  April, 2007  

• E-mail
• Print
• Link

Byline: Wim Oude Weernink

In the auto industry, job-hopping is an efficient way to quickly build a career. In engineering, finance or marketing tracks, ambitious talents can use the accumulated experience they gain to become driving forces at relatively young ages.

But this strategy doesn't work for car designers. Their primary role is not simply to create new cars in record time. The industry needs them to develop consistent styles for their brands.

That takes time. Car design is more than data and mechanical technique. Designers are artists first. They must have the ...

Read the rest of this article with a Free Trial at HighBeam Research.