Ford's Booth wants integrated approach for CO2 reduction.(News)

Automotive News Europe,  April, 2007  

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Byline: Wim Oude Weernink, Felix Bauer

Even if automakers quickly provide cars with affordable, reliable CO2-reducing technologies there is no guarantee consumers will buy them, said Ford's top European executive.

That is why Ford of Europe Chairman Lewis Booth believes that reducing CO2 requires a team effort.

"The urgency and the scale of the challenge requires an integrated approach by the industry, governments, fuel suppliers and consumers to maximize the opportunities to reduce CO2," Booth told the Automotive News Europe New Powertrain Technologies ...

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