Daimler and Chrysler share in marriage failure.(Opinion)

Automotive News Europe,  May, 2007  

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Byline: Jason Stein

As sure as Dieter Zetsche will never be known as Dr. Z again, there are already textbooks being written about the most famous marriage to never have a honeymoon.

Some say a clash of cultures brought DaimlerChrysler down. Others say decision making was too split, hung somewhere over the Atlantic.

Here's why the merger failed: It never had a chance. Two separate discussions I had over the last few years demonstrated that Daimler was never really OK with Chrysler, and vice versa.

Three years ago, during a talk in Southern California, then-Chrysler ...

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