French vow to win back customers; Renault, PSA expect new models to help boost sluggish European sales.(News)

Automotive News Europe,  July, 2007  

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Byline: Sylviane de Saint-Seine

Franck Beun is an aspiring 30-year-old entrepreneur in France's Loire Valley.

He drives a Renault Kangoo but is determined to own an Audi A6 one day.

When asked why he would choose the German luxury car over a similar-sized high-end French model such as a Peugeot 607, Citroen C6 or Renault Vel Satis, he said: "Can you imagine my image? What would I look like?"

Image is one of the challenges French carmakers face as they fight to improve sales in Europe.

Another issue is each carmaker's lack of new models.

The consequence ...

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