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Industry: Email Alert RSS FeedGM goals: East volume, West profits.(News)
Automotive News Europe, July, 2007
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Byline: Wim Oude Weernink
General Motors has different strategies for new-car sales in eastern and western Europe. In the East, where car sales are growing fast, GM expects a huge increase in unit sales led by its Chevrolet low-cost brand.
In the West, where the new-car market is flat, the carmaker wants to make more profit per vehicle for its Opel/Vauxhall brands.
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Jonathan Browning, GM Europe's vice president of sales and marketing, said the company developed the strategy because of the different demands of western European markets and those in eastern and central Europe ...
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