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Automotive News Europe, July, 2007
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Chinese will be slow to succeed in Europe
Chinese automakers will have a harder time establishing themselves in Europe than Japanese or Korean automakers did, said Max Warburton, London-based head of automotive research for investment bank UBS.
Some Chinese carmakers will be able to eventually enter the European market, but it will be more difficult for them to find a niche than it was for other Asian automakers in the past, he said.
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"The Japanese succeeded on quality and fuel economy and the Koreans found an advantage on price," Warburton said. "But can the ...
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- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
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- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
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