Pay penetration slipped 1.7 percent Feb.-May: Nielsen. (pay television)
Multichannel News, July, 1990 by Schatz, Eric
Pay Penetration Slipped 1.7 Percent Feb.-May: Nielsen NEW YORK - Pay cable penetration declined 1.7 percent between February and May 1990, according to a Nielsen Media Research analysis of its May local market reports. The industry, meanwhile, is waiting for results of the Cable Television Administration and Marketing Society's own CTAM Database report.
Nielsen Station Index reports put pay penetration at 29.2 percent, or 26.9 million households based on Nielsen's assumption of 91.9 million U.S. households using television. Penetration on a percentage basis hasn't been that low since February 1989. When last reported in February 1990, pay cable penetration on a percentage basis was 29.7 percent. Nielsen expresses the difference between...
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