Company to tailor PRIZM services to cable's needs. (Claritas Corp. television marketing research service)
Multichannel News, October, 1990 by Malko, Connie
Company To Tailor PRIZM Services to Cable's Needs ATLANTA - PRIZM, the Claritas Corp. information service that divides markets into geographic blocks and classifies each as belonging to one of 40 clusters according to demographic and lifestyle characteristics, is extending its services for the cable TV industry.
Two new Claritas services - Compass Cable, released last week, and Compass CableTrack, planned for the first quarter of 1991 - will streamline and tailor information about PRIZM clusters for cable marketing and sales people, and potential buyers of ad time on cable. Compass CableTrack will combine National Cable Advertising's (NCA) existing database of cable systems that insert local advertising with Claritas Compass system. The result will...
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