Time Warner New York City simplifies ad buys. (Time WArner CityCable Advertising a new installs fiber optic system enabling them to insert advertisements in all five franchises simultaneously)(Marketing)
Multichannel News, January, 1991 by Goldsand, Alan
Time Warner New York City Simplifies Ad Buys NEW YORK -- Time Warner CityCable Advertising has installed a new fiber optic commercial insertion distribution system that makes it possible to simultaneously place spots over all five franchises that are part of Time Warner's New York City Cable Group.
Drew Flynt, senior vice president of Time Warner CityCable said the new system should boost ad sales by simplifying buys for clients and reduce back office costs associated with multiple ad buys. The new system eliminates the need for multiple traffic operations. Since commercial distribution can be done from a single location, only one tape is required from a client or agency. The system also makes verification and invoicing available from a single...
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