Pay-per-view Olympics prepares packages. (cable TV's subscription packages for '92 Summer Olympics)
Multichannel News, February, 1991 by Umstead, R. Thomas
Pay-Per-View Olympics Prepares Packages NEW YORK - NBC and Cablevision Systems Corp. are close to finalizing their plans under which subscribers would be offered three packages for the three-channel 1992 Summer Olympics pay-per-view event. Subs could buy complete coverage of the Games for under $150, said Marty Lafferty, vice president of Olympics PPV.
Subs purchasing the proposed "silver" package, one of three planned offerings, would get all 15 days of the Games and a 50 percent discount on official Olympics merchandise for $125, although that figure could change by 12 percent either way, Lafferty said. NBC and Cablevision originally said they would offer only a three-channel, $150 package, but last fall decided to unbundle the package after...
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