UA system switches from TV Host to TV Guide. (United Artists Entertainment Co. shifts from TV Host, television program viewing guide, to rival TV Guide for publication of a system-specific weekly guide)
Multichannel News, March, 1991 by Grossman, Andrew
UA System Switches from TV Host to TV Guide TV Guide continued its aggressive pursuit of cable systems last week when it announced that it will begin publishing a system-specific weekly guide for a 188,000-subscriber United Artists Entertainment Co. system in New Jersey. In signing with the 15.2 million-circulation weekly, UA shifted from the monthly TV Hose, whih is published by TV Host Publications.
TV Host will continue to market its guide to UA subs as an independent publisher, both through the mail and on newsstands, said John Morthanos, the company's corporate marketing director. The new edition, which will be launched March 30 for the Oakland-based UA Cable of New Jersey, is the seventh cable system-specific edition begun by TV Guide. ...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
