'Elmhurst 8' systems will fund pay ad campaign. (group composed of Comcast Cable, Continental Cablevision, Jones Intercable Inc., TeleCable Corp., Times Mirror Cable Services, United Artists Cablesystems Corp., Viacom Cable and Warner Cable Communications)
Multichannel News, April, 1991 by Greenstein, Jane
|Elmhurst 8' Systems Will Fund Pay Ad Campaign NEW ORLEANS - An informal group of MSO marketing executives is devising an advertising campaign to trumpet the benefits of pay television, the executives said at last week's National Show here. Known as the "Elmhurst 8," the group - comprised of executives from Comcast Cable, Continental Cablevision, Jones Intercable Inc., TeleCable Corp., Times Mirror Cable Services, United Artists Cablesystems Corp., Viacom Cable and Warner Cable Communications - has met for the past year and a half.
At a panel on pay TV, Jerry Maglio, UA's senior vice president of marketing, said the ad campaign will consist of print and television ads that will be funded by the systems. "We felt what was missing was how to...
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