Brown's PPV bag: a 1 percent buy-rate. (James Brown's pay-per-view television concert)
Multichannel News, June, 1991 by Umstead, R. Thomas
Brown's PPV Bag: A 1 Percent Buy-Rate NEW YORK - Time Warner Inc.'s June 10 pay-per-view concert featuring James Brown performed better than many past PPV concerts, but still generated under a 1 percent buy-rate, according to PPV industry executives. James Brown - Living in America - Live! generated a 1 percent buy-rate, according to Eric Frankel, vice president of Warner Bros.
pay TV, animation and network features. At that figure, the event would be the third- or fourth-biggest PPV concert ever, similar to buy-rates for Showtime Event Television's 1989 Moscow Peace Festival and the Rolling Stones' PPV events. Reiss Media Productions' 1990 New Kids on the Block concert scored a 1.8 percent buy-rate the highest ever for a PPV concert, according to...
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