N.Y. Senate candidate banks on cable. (Robert Mrazek puts $350,000 worth of ads on cable systems across New York)
Multichannel News, March, 1992 by Friedman, Douglas C.
NEW YORK -- Even though the primary is not until September, one candidate for the Democratic nomination for a U.S. Senate seat is putting more than $350,000 worth of ads on cable systems across the state.
Rep. Robert Mrazek, who is considered an underdog in the five-way race, began running ads March 2 in the Buffalo and Rochester areas and will begin airing spots in central New York by the end of the month, according to campaign manager George B. Burger, a principal in Lunde & Burger. The campaign also plans a heavy concentration of ads on cable systems in New York City and on Mrazek's home base of Long Island during the 12-week flight.
Burger said Mrazek is using cable exclusively at this stage. "They [cable] deliver the audience we're talking...
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