Captioning Institute seeks more cable involvement. (National Captioning Institute; closed captions cable programming)
Multichannel News, May, 1992 by Aversa, Jeannine
WASHINGTON - In an aggressive marketing campaign aimed at the cable industry, the National Captioning Institute is trying to achieve by 1996 a 124 percent increase in the amount of cable programming (basic and premium) that runs with closed captions. NCI seeks to accomplish that goal, which would generate 6,000 hours of closed-captioned cable programming a year, in three major steps: by boosting the number of its Cable Captioning Consortium members to 85 from the current 24; by encouraging the Department of Education, which provides funds for closed captions, to come up with a grant to be used solely for cable programming; and by launching this fall a media campaign to urge advertisers to sponsor closed-captioned cable programming.
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