ESPN & ABC score on World Cup soccer rights: advertiser partners ease financial risk for nets. (networks and advertiser cooperate to lessen financial risk)
Multichannel News, June, 1992 by Granger, Rod
NEW YORK - ESPN, ABC Sports and several high-profile advertisers have forged an unusual alliance gambling that the American public is ready to embrace the game of soccer. The deal differs from traditional sports contracts in that advertisers will participate as upfront partners/sponsors, eliminating much of the networks' financial risks, and commercials will not appear during the game but instead in pre-game, halftime and post-game "pods." ESPN and ABC Sports have struck a deal - reportedly worth $11 million - with the Federation Internationale de Football Association for the domestic, English-language TV rights to the 52-game 1994 World Cup Soccer Tournament, which will be held in the U.S.
for the first time. To help cover the networks'...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
