ACA plots research study for Wilkes-Barre. (American Cable Advertising; cable television advertising research for Satellite Ad Net of Wilkes-Barre, Pennsylvania)
Multichannel News, July, 1992 by Moss, Linda
American Cable Advertising is preparing a research report on Wilkes-Barre, Pa., and plans to use it to create a "hit list" of prospective ad accounts to call on for Satellite Ad Net, the local interconnect. American Cable, a three-month-old national-spot rep firm for cable, recently signed up Satellite Ad Net as its first client.
The interconnect represents seven cable systems with 186,000 subscribers in the Wilkes-Barre/scranton market. "Now that we've signed the market, we want to promote the market"' said Howard Rosenblum, American Cable's senior vice president of marketing and research. "With our research, we can identify products with the highest potential to be bought in Wilkes-Barre, and that will become our list of prospects'" The Palm...
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