New software pinpoints best digital audio prospects. (Strategic Marketing and Research Team developed software helps cable operators locate commercial customers for digital music)
Multichannel News, January, 1993 by Haugsted, Linda
Northridge, Calif. market information company is rolling out a software program that will pinpoint for cable operators the most likely commercial customers for digital music. The personal computer software, which was commissioned by Tele-Communications Inc. and Digital Music Express, has been under development for 18 months.
The program, developed for use exclusively by DMX customers, will cost operators in a range from "the teens [$1,100-$1,900] to several thousand dollars," according to Ed Smith, chief operations officer of Strategic Marketing and Research Team (SMART). SMART has experience in the cable business, generating market research analysis and structuring marketing and promotional campaigns for operators including TCI, Paragon Cable and...
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