VH1 will sponsor McCartney's New World Tour. (Paul McCartney)
Multichannel News, February, 1993 by Granger, Rod
VH1 will serve as sole media sponsor for Paul McCartney's upcoming New World Tour, scheduled to launch April 14 in Las Vegas. The network's extensive involvement will include on- and off-air elements, local and national contests, and various programming events, according to Bo Overlock, VH1's director of marketing and promotion.
"McCartney is a huge guy for VH1," he said. Programming elements will encompass a wide variety of McCartney offerings. VH1 is currently serving as the tour's "authority," the source for location updates and information on tickets, which went on sale Feb 20. The network will produce several Inside Music segments offering McCartney interview and performance footage throughout the run of the tour, Overlock said. The...
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