Operators get more daring with adult films.
Multichannel News, July, 1993 by Umstead, R. Thomas
Cable operators, long used to treading lightly when it comes to pushing adult movies on pay-per-view, are now getting a bit more daring in their marketing approach to blue films. But community mores and the feeling that promotional dollars should go to more mainstream PPV movies and events continue to discourage many operators from publicizing their Spice and Playboy At Night services.
Most operators market adult programming in some form, but it's usually very safe and non-controversial. Typical is the top 20 MSO executive whose company promotes Playboy and Spice "in a variety of ways," including small guide ads and "G-rated" on-air spots, but for the most part keeps it very "low key." "It's a unique product that's able to find its own audience without...
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