Catalog net takes a different money approach. (Time Warner Inc. and Spiegel Corp.'s Catalog 1 home shopping service)
Multichannel News, January, 1994 by Higgins, John M.
NEW YORK -- The planned Catalog 1 home shopping service will operate on a substantially different financial model than existing services, acting not like a retailer, but more like a printer for catalog companies.
Formerly dubbed The Catalog Channel, Catalog 1 was unveiled by partners Time Warner Inc. and catalog giant Spiegel Corp. at last week's National Retail Federation convention here. The network will not actually be a retailer, acquiring and selling goods. Instead, Catalog 1 will provide TV access to existing merchants that have their own mail-order operations.
Even on the surface, the network clearly differs from existing shopping services, first by chasing upscale consumers and second by anchoring the service with a cluster of well-known...
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