New Playboy films may debut on PPV. (Playboy Enterprises Inc. Playboy Entertainment Group Inc. titles may debut on pay-per-view)
Multichannel News, March, 1994 by Umstead, R. Thomas
Playboy Entertainment Group's recent multipicture production agreement with the Motion Picture Corp. of America may yield several titles that would bypass home video and premiere on pay-per-view. The 10-picture deal, which will extend beyond Playboy's traditional erotic genre, will also give the service exclusive high-profile movie product to help it further differentiate itself from PPV and pay cable competitors, said Steve Astor, vice president of marketing for Playboy's Entertainment Group.
Playboy TV, which is available in over 10 million addressable households, could be one of the first PPV networks to debut movies prior to its video or theatrical release, said Astor. Although the majority of films will most likely debut in the home video market, Astor...
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