ESPN creates Extreme Games tourney for summer '95. (Entertainment and Sports Programming Network)
Multichannel News, April, 1994 by Katz, Richard
NEW YORK -- ESPN last week announced the creation of the Extreme Games, a weeklong competition of the best athletes in "extreme" sports such as bungee jumping that will debut in June and July 1995. ESPN and ESPN2 will televise the bi-annual games. ESPN won't pay a rights fee for the inaugural event, which is designed to be a World Cup for extreme sports, but the sports programmer will contribute $10 million to stage the event, said Steve Bornstein, president and CEO of ESPN and corporate vice president of Capital Cities/ABC Inc., the owner of this newspaper.
Several hundred athletes will compete for medals and $500,000 in prize money at the Extreme Games, which will take place June 24-July 2, 1995, in a location to be named by July 1 of this year. The...
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