Saatchi exec turns down CAB's top slot. (Saatchi and Saatchi Advertising research expert Betsy Frank; Cabletelevision Advertising Bureau)
Multichannel News, June, 1994 by Moss, Linda
NEW YORK -- The Cabletelevision Advertising Bureau is back to square one in its search for a new president after Saatchi & Saatchi Advertising research expert Betsy Frank turned down the job last week, according to sources. Because of a strange quirk of fate and timing, the CAB lost out in what it thought was a near sure-fire effort to woo Frank, who is Saatchi's senior vice president and director of television information and new media.
Instead, the new, just-installed regime at her troubled ad agency in New York City persuaded Frank to stay on board and help turn it around. Seeking to fill the slot left vacant when Thorn McKinney exited the trade group in late April, the CAB offered native New Yorker Frank the job as president and CEO last Monday,...
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