Hasselhoff event bombs; SEG to remain in PPV. (television show featuring David Hasselhoff and Baywatch cast; Semaphore Entertainment Group)

Multichannel News, June, 1994 by Umstead, R. Thomas

Semaphore Entertainment Groups June 17 pay-per-view event featuring Baywatch star David Hasselhoff sank as operators reported very poor buy-rates for the event. Baywatch buy-rates notwithstanding, SEG said it will continue to distribute PPV events despite the uncertainty over support from partner Bertelsman Music Group, and it also is planning to jump back into the PPV music business.

The show, which featured Hasselhoff and several members of the popular Baywatch series singing and performing comedy skits, generated buy-rates around the 0.1 percent level, although the company said it was to early to determine the exact figure. Many operators reported single digit buys for the event. Yet despite the low buy-rates for Baywatch, SEG will continue to...

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