Ops, ESPN give World Cup local touch. (cable system operators; Entertainment and Sports Programming Network)
Multichannel News, June, 1994 by Granger, Rod
ESPN and its affiliates want to ensure their viewers get a kick out of World Cup soccer. The network is working with cable systems to promote the soccer championship locally, said Joan Wilson, director of marketing for affiliate sales and marketing for ESPN. The World Cup, to be held for the first time in nine American cities, begins June 17 and continues through July.
ESPN plans to televise 41 games, comprising 80-plus hours, Wilson said. ESPN is offering a full-range of marketing materials to systems at no cost, including a "hot tip" soccer sheet, said Wilson. "We start with the premise that there is a big interest in soccer," she said. "There are already 16 million people playing [the sport] in the U.S." ESPN also will air an hour-long,...
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