Inside the digital box: chip makers do battle.

Multichannel News, September, 1994 by Mark, J.P.

While set-top box makers from all points gear up for market share battles, a similar scene is erupting underneath the chassis, among manufacturers of advanced compression and decompression chip makers -- without which digital video would be impossible. The message, both within and outside the box: intense competition is on the horizon.

A case in point is chip makers LSI Logic and C-Cube Microsystems, which are loading up resources on opposites sides of the digital video equation. LSI contests it has a "six month lead over all others in the manufacturing of digital [video decoding] chip sets," said Peng Ang, vice president of LSI's digital video products group. C-Cube, for its part, said it sees limited demand for decoder chips on the cabl MSO side for...

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