DBS companies ready interactive technology. (direct broadcast satellite TV)
Multichannel News, March, 1995 by Levine, Martin
Several GM Hughes Electronics initiatives involving direct-broadcast satellite are targeting the one area that gives cable a clear advantage over wireless communication: interactivity. The first step toward delivering interactive DBS services is expected to take place later this year with the introduction of Thomson Consumer Electronics' second-generation Digital Satellite Service box, which will use standard phone lines for a data return path.
GM Hughes unit DirecTv, one of Thomson's two programming partners along with U.S. Satellite Broadcasting, expects to offer a variety of interactive services starting next year. Although DirecTv executives say they are still negotiating agreements with interactive services providers, high on their list of planned...
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