Ops start to bring adult PPV out of the closet. (multiple-systems operators; pay-per-view TV)
Multichannel News, April, 1995 by Umstead, R. Thomas
Once shy about marketing adult pay-per-view programming, operators are beginning to step up promotional efforts to pump up revenue opportunities from the genre. Operators say they've enjoyed higher buy-rates and revenues from their recent aggressiveness in developing campaigns and doing on-air promos for the genre.
Such a strategy would have been unheard of just a few years ago when the controversial nature of adult programming encouraged systems to keep their efforts low key. For years most operators have done business on the assumption that adult programming does not need extensive promotion to sell. With many operators generating upward of 30 percent to 50 percent of its overall PPV revenues from adult product, most marketing efforts have been geared...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
